Cannonball 2023 By The Numbers

We believe in financial transparency, and our long-term mission is to create a festival model in which every artist can be compensated for their time and effort.

  • Total attendance (estimate): 14,000 (paid plus free attendance to performances)

  • Total tickets sold: 12,421

  • Estimated Free Attendance: ~1,570

  • Average Ticket Price (excluding comps and free rsvp): $15.83 (up from $13.69 last year)

  • Average Ticket Price (including comps/rsvps): $14.31

  • Total ticket sales (collected through FA): $177,800.75

  • Total ticket fees assessed (credit card processing and ticket fees): $21,379 (on top of ticket sales — the $1-$3 credit card transaction fees that audiences pay on top of their ticket price when using a credit card)

  • Total ticket sales less FA 10% on advanced sales:  $163,462.28

  • Percentage of walk-up sales by revenue: 19.4%

  • Artist Fees (Ticket Payout): $136,928 — ticket sale revenue paid to artists less the percentage that Cannonball might keep for a co-pro

  • Artist Fees (Presentation Stipends): $49,200 — direct payments to artists including special presentation tracks

  • Artist Fees (Other): $5,300 — panelists, workshop fees, etc

  • Total artist fees: $190,928

  • Staff Fees (Hourly): $27,369 — box office managers and stage management (subject to change!)

  • Staff Fees (consultants and contract work): $36,375 — including marketing, graphic design, pr, hospitality, documentation, and administrative staff

  • Staff Fees (Producers, APs and other core staff): $61,720 — includes PM and TD

  • Program Managers: $27,250

  • Total Staff Fees (not including in-kind): $152,614

  • Production costs (venue rental, rental equipment and purchase): $42,860.50

  • Supplies, Materials, Hospitality, Printing + Marketing: $21,300

  • Admin/Misc/Travel: $15,272

  • Total expense: $424,474.50

Revenues:

  • Contributed (Foundation): $161,150

  • Individual Giving: $45,127

  • Bar/Merch Donations: $3,914.32

  • Artist Buy-in: $49,095

  • Partner Contributions: $2,525

  • +FA Ticket revenue transfer listed above

  • Total Revenues: $425,273.60

  • Net Revenue: $799.10 -- we will use this for future programming!